AMC Theatres to Price Movie Tickets Based on Seat Location

Winford Hunter

At your next pay a visit to to AMC Theatres, obtaining a key seat could expense you a tiny extra.

The country’s premier exhibition chain is rolling out Sightline at AMC, a ticket pricing initiative based mostly on seat area within the auditorium. Related to tunes live shows, sporting situations or Broadway, moviegoers will have the selection to spend extra or much less for admission dependent on where by they choose to sit in the venue. In outcome, front row seats will be obtainable at a lower selling price, though seats in the middle of the theater will be obtainable at a greater value.

The initiative kicks off on Friday at decide on AMC destinations in New York, Chicago and Kansas Town and will be expanded to all domestic AMC areas by the end of the yr.

There will be three various seat-pricing choices. The initial is Standard Sightline, described as the “seats that are the most widespread in auditoriums and are available for the traditional expense of a ticket.” Then there is Value Sightline, referred to as “seats in the entrance row of the auditorium, as well as decide on ADA seats in each individual auditorium, and are obtainable at a decreased value than common sightline seats.” (Benefit Sightline pricing is only offered to AMC Stubs customers, which includes the free of charge tier membership.) The 3rd solution is Desired Sightline, which are the “seats in the center of the auditorium and are priced at a top quality to normal sightline seats.” AMC Stubs A-Record members will be equipped to reserve seats in the Desired Sightline Part at no additional value.

Theaters that offer you Sightline at AMC are expected to present a in-depth seat map that outlines every single seating option during the ticket order course of action on the web, on the AMC app and at the box office. Sightline at AMC is applied to all showtimes that commence right after 4 p.m. at taking part areas. It’s not relevant on Lower price Tuesdays, when all film tickets are discounted to $5.

“Sightline at AMC more carefully aligns AMC’s seat pricing technique to that of lots of other leisure venues, offering seasoned-dependent pricing and yet another way for moviegoers to obtain price at the movies,” mentioned Eliot Hamlisch, govt VP and CMO at AMC Theatres. “While every seat at AMC provides an awesome moviegoing knowledge, we know there are some moviegoers who prioritize their unique seat and others who prioritize value moviegoing. Sightline at AMC accommodates the two sentiments to help ensure that our attendees have much more command around their encounter, so that each individual journey to an AMC is a terrific 1.”

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