Saturday AM Update: Quick update here: New Line’s Black Adam filed a third Friday of $4.7M on its way to $17M stateside, -38% from last weekend. While some rivals have snarked to me about the big cost for this movie at $200M before P&A, that hold right there for Black Adam is better than the third weekend hold of 2019’s Hobbs & Shaw, both percentage and bucks wise (-44%, $14.1M). Total running cume for the Dwayne Johnson movie by Sunday will be $136M.
This movie is the biggest thing in the market right now, spurring concession sales for exhibition, so there’s nothing to complain about.
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Crunchyroll’s One Piece Film Red has a better outlook in second place with $10.3M. The Toei Animation co-production won the day with $4.8M, which includes $1.7M previews. The film is available as both subtitled or dubbed in English. Fans showed up, period, giving the movie an A CinemaScore. Audience exits on Comscore/Screen Engine PostTrak saw 88% positive-leaning, 76% guys, 75% between 18-34. Diversity demos were 23% Caucasian, a great 37% Latino and Hispanic, 18% Black and 22% Asian/other. Those who bought tickets wanted to see it in Imax or on PLF, with those formats driving close to 40% of weekend ticket sales.
We’ll have more updates for you later.
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Friday Afternoon: It’s not anime that will have the upper hand at the weekend box office, but the People’s Champion.
Dwayne Johnson’s New Line DC movie Black Adam is looking to bring in a third Friday of $3.7M-$4.3M for what looks to be a $14M-$16M third weekend at 3,985 theaters, -45% for a running total by Sunday of $135M on the high end. If the higher end of the projection holds, Black Adam will be pacing about 1% ahead of Johnson’s Fast & Furious spinoff Hobbs & Shaw through its third weekend.
While Crunchyroll’s anime title One Piece Film Red looks to win Friday, including $1.7M previews, with $4.6M, industry estimates are forecasting that the movie will only yield a $8.8M-$10M opening at 2,415, which is on the lower end for the Sony-owned distribution label; its fare typically opens to $18M-$21M+.
Universal’s older-skewing Julia Roberts-George Clooney rom-com Ticket to Paradise at 4,066 theaters is seeing a third Friday of $2.2M, -31%, a third weekend of $7M, -29%, and running total of $45.4M.
Paramount’s Smile keeping on grinning with a sixth weekend at 3,046 theaters of $3.16M, -42% and running total of $98.2M. Friday looks to land at $950K.
RELATED: ‘Smile’ Nearing $200M WW: International Box Office
Lionsgate’s second weekend of horror pic Prey for the Devil at 2,980 looks to post a second Friday north of $800K, -71% for an estimated second session of $2.6M, -64% for a running cume by Sunday of $12.3M.
Friday AM: As theatrical tries to find its footing from the pandemic, thank God for Crunchyroll anime films to fill the wide-release gaps on the calendar and spur popcorn sales for movie theaters. The Sony-owned label’s One Piece Film Red, based on the best-selling manga title and in partnership Toei Animation, made an estimated $1.6M-$1.8M Thursday off showtimes that began at 5 p.m. The movie also was booked at Imax and PLF theaters. Industry projections see the movie potentially upsetting the third weekend of New Line/DC’s Black Adam with a $14M-$16M opening at 2,415 theaters.
RELATED: ‘Dragon Ball Super: Super Hero’ Opens To $20M+: How Crunchyroll Pulled Off A No. 1 Box Office Win Via Non-Traditional Means
Those previews are slightly lower than recent Crunchyroll films, i.e. Dragon Ball Super: Super Hero did $4M before posting a 3-day of $21.1M in August, while Jujutsu Kaisen 0 posted a $2.88M preview back in March for a $18M weekend that finished No. 2 behind Warner Bros.’ third session of The Batman ($36.7M)
The latest installment of this global franchise is already the highest-grossing yet, having taken in more than $132M at the box office, with Japan accounting for $120M of that figure.
The series centers on the epic quest to find One Piece, the legendary treasure of the former King of the Pirates, Gol D. Roger. In the latest movie, the beloved singer Uta, whose voice has been described as otherworldly, is renowned for concealing her identity when performing. Now, for the first time ever, she will reveal herself to the world at a live concert.
RELATED: Crunchyroll Bulks Up Anime Streaming Fare But Keeps Subscription Prices Unchanged
One Piece creator Eiichiro Oda serves as the executive producer of One Piece Film Red, which is directed by Goro Taniguchi (One Piece Defeat Him! The Pirate Ganzack!), and written by Tsutomu Kuroiwa (One Piece Film: Gold).
The franchise spans theatrical, home video, video games and a growing catalog of licensed merchandise.
Meanwhile, here are the top 5 films from Thursday night:
1.) Black Adam (NL) 4,402 theaters, Thu $1.635M (-5% from Wed), Wk $35.4M, Total $118.8M/Wk 2
2.) Ticket to Paradise (Uni) 3,692 theaters, Thu $1.02 (0% from Wed), Wk $14.5M, Total $38.2M/Wk 2
3.) Prey for the Devil (LG) 2,980 theaters, Thu $440K (+1% for Wed), Wk $9.8M/Wk 1
4.) Smile (Par) 3,221 theaters, Thu $400K (+3% from Wed), Wk $7.7M/Total $95.1M/Wk 5
5.) Godzilla Against Mechagod (Fathom) 727 theaters, $335K/opening day