Launch Leominster Family Entertainment Center trampoline laser tag

Winford Hunter

LEOMINSTER – The former location of the Toys “R” Us store at the Mall at Whitney Field is once again the place to go for anyone who wants to feel like a kid again.

Launch Leominster, a family entertainment center, features an indoor trampoline park, virtual reality games, bowling, Laser Tag, dodgeball, a ninja course, a full bar and restaurant, and an arcade. The center, which is the latest of six Launch Entertainment locations in the state, opened its doors at 118 Commercial Rd. in March.

General Manager Andrew Pierce, who was born and raised in Gardner, said the former toy store’s 32,000 square foot building made an ideal spot for a large family entertainment center.

General Manager Andrew Pierce in Launch at the Mall at Whitney Field in Leominster.

“We’re right here in the Leominster area, and even though the mall (business) is a little down right now, we’re trying to be part of revitalizing it,” Pierce said. “And the owners are from this area too, and they wanted to bring something back to this area.”

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The Leominster franchise will be owned and operated by Mark and Christine Emma, who said they were inspired to open the location after noticing that their son might not have the same opportunities to have fun with his friends as the couple did growing up in the city.

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