As reported by MYARTBROKER Damien Hirst’s The Beautiful Paintings have realised a cool $20 million.
The Beautiful Paintings produced in collaboration with Heni Editions, released as both physical and NFT artworks, invited collectors to produce their own iterations of Hirst’s iconic Spin Paintings. Using a machine learning algorithm.
The Beautiful Paintings were totally customisable by – size, format, design, colour-way, and even the title of the artwork. The ‘revolutionary’ artwork blurred the boundaries between digital and physical art creation and has been met with equal measures of success and uncertainty.
One thing however is certain: The Beautiful Paintings testify to Hirst’s technological innovation and his firm grip on the commercial appeal of his art achieving over $20million in sales.
Released as a limited ‘drop’ on 31st March 2023, which closed on 10th April, Hirst’s The Beautiful Paintings caused an immediate media buzz.
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Mark Westall
Mark Westall is the Founder and Editor of FAD magazine Founder and co-publisher of Art of Conversation and founder of the platform @worldoffad
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