How to Take the Best Outfit Photos, According to a Style Photographer

Winford Hunter
  • Photographer Johnny Cirillo has been documenting New York’s fashionistas considering the fact that 2016.
  • His account @watchingnewyork has 920,000 followers on Instagram, and virtually as numerous on TikTok.
  • Cirillo shared his best suggestions for developing and staging outfits that appear great on digital camera and onscreen.

On the exact working day famous design and style photographer Invoice Cunningham died in June 2016, a different photographer picked up his digicam and hit the streets of New York Metropolis.

Johnny Cirillo required to honor Cunningham by making an attempt road model photography, but he currently experienced a good deal of working experience powering the digicam. He worked as a freelance photographer for events like weddings, engagements, and maternity shoots, making time for resourceful endeavors on the facet.

Cirillo, now 42, told Insider that he didn’t have an fascination in capturing road style right up until he stepped into Cunningham’s shoes.

“When I looked at his photographs, I didn’t often glimpse at them because of the fashion. I appreciated what he was doing in the streets and how a lot he was hustling,” he said.

For Cirillo, the attraction of style images was its complexity. He desired to photograph dresses the way individuals desired them to be observed, which presented an exciting challenge in the city’s hectic sidewalks. He was hooked.

What started off off as a modest project became @watchingnewyork, an account wherever he chronicles NYC’s most modern. The webpage has amassed additional than 920,000 followers on Instagram and extra than 886,000 followers on TikTok, wherever he shares interviews with his topics.

Seven years into the enterprise, Cirillo shared his best suggestions for expressing oneself with clothes, exuding confidence, and acquiring the appropriate lighting and angles for your finest ‘fit pictures still.

Go bold with your type — thrift shops are excellent for a single-of-a-sort merchandise that enable your individual design and style flourish

Stylist Sara Camposarcone walks down the street in a pink and red outfit with blue shoes

Cirillo informed Insider that stylist and material creator Sara Camposarcone thrifted her overall glance.


Courtesy of Johnny Cirillo



Cirillo explained to Insider he is constantly on the lookout for “the bold, the distinctive, and the innovative.” He endorses acquiring an inspirational outfit photo and recreating it with items from your closet initially.

For individuals who really don’t have what they have to have at residence, the photographer claimed, “You can locate anything at a thrift store.”

Though Cirillo understands a lot more about images than style, he said he’s realized about design and style from his topics, even thrifting with them on situation. He pointed out that textures like fake fur and corduroy can pop onscreen.

The crucial to nailing the perfect outfit shot is self-assurance

A woman in an all-pin outfit adjusts her glasses and walks down the street in New York City

“When I see an individual with a assurance that’s strolling, it changes their whole outfit,” Cirillo told Insider.


Courtesy of Johnny Cirillo



Cirillo claimed confidence is an “underrated” ingredient that can make someone’s ensemble glimpse even much better. He prefers to choose candid pictures from a length — where he can not be seen — ahead of inquiring topics for authorization to share them.

“At the time you cease someone and say, ‘Hey, can I consider a photo,’ the whole essence adjustments,” Cirillo reported. “You received to capture them off-guard … So generally confidence interprets in the way somebody’s strolling … When you see it, you know it.”

To replicate this method, Cirillo advised Insider you can inquire a buddy to choose images from distinct places when you walk. He advises executing what comes naturally with no repeating movements or going for walks as a result of the very same region extra than the moment. 

“Choose up your cell phone if you have to appear at it for a text information or whatsoever and just go about your business enterprise,” he mentioned. “Candid photography to me is when you really see the genuine person.”

Determine out what angles and lighting work ideal for you

Two people in colorful outfits walk down the street in New York City

Cirillo told Insider that he defines particular style as the mixture of what makes you experience superior and what will allow you to categorical on your own.


Courtesy of Johnny Cirillo



While cloud go over can diffuse severe gentle from the sunshine, Cirillo said he prefers to choose pics from the shadows — wherever he can’t be observed — since it helps make editing simpler for him.

“The sun’s wonderful and it is wonderful, but it can also be seriously unflattering when it is coming straight down on someone’s face, casting strange shadows and things,” he reported. “You will find sufficient problems as it is to separate people today in this gigantic town … and so with the sunlight included much too, I try out to hold all the things nice and even.”

Even now, Cirillo acknowledges that not every person will use his approach. He indicates paying a day taking shots in different mild to discover your desire.

When it comes to angles, Cirillo likes to shoot “straight on,” lining his shoulders up with his subject’s shoulders as they walk. Mainly because photographs taken at a low angle can mess with proportions, he suggests shooting from eye amount, even when you might be by yourself.

Ultimately, Cirillo is aware that self-expression through manner and pictures is a way to inform the environment who you are.

“Your dresses are another way to talk to folks who you are,” he explained. “It really is our dialogue without having stating nearly anything.” 

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